Whether or not Viard will be able to keep Chanel fresh for years to come in a luxury market craving newness at a faster and faster pace remains to be seen. But such a move would have been out of character for Chanel’s owners, the discreet Wertheimer family, who waited 12 years after the death of Coco Chanel to appoint Lagerfeld and rather than disrupting the model he put in place, have decided on Viard "so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on." To maintain this trajectory, some predicted Chanel would need to hire a star designer to succeed Lagerfeld, floating names like Hedi Slimane (now ensconced at Celine), ex-Celine designer Phoebe Philo and former Lanvin star Alber Elbaz. Last June, the company disclosed its annual results for the first time in 108 years, revealing global sales of more than $9.6 billion in 2017, up 11 percent from the previous year, with operating profits of $2.69 billion, making it one of the most successful luxury businesses in the world. The appointment of Viard provides continuity for Chanel, which is growing briskly and highly profitable. "We intend to take the time to honour his life and pay him the tribute he deserves."
"Now is not the time to discuss his succession," said the house in a statement. Meanwhile, Fendi, the Roman fur and leather house where Lagerfeld oversaw women's collections for more than 50 years, has yet to announce a succession plan. He was 85.Ĭhanel named Lagerfeld's longtime studio director, Virginie Viard - described by the late designer as "my right hand and my left hand" - to succeed him at the creative helm of the storied French luxury brand. On Tuesday, the house of Chanel announced the death of Karl Lagerfeld - the world's most famous, most iconic and most prolific fashion designer - sending the industry in Paris and around the world into collective mourning for a man widely considered to be its king. Today, the Chanel 2.55 stands for pure luxury.Hello BoF Professionals, your exclusive 'This Week in Fashion' briefing is ready, with members-only analysis on the key topic of the week and a digest of the week's top news. For Coco Chanel, functionality took highest priority when designing her bags.
#Chanel success story set of 4 free
The modern wearers then had both hands free and didn’t have to carry their bags by hand. However, the new 2.55 Chanel handbags also had a shoulder strap. Bags with shoulder straps were principally for men, who used them for practical reasons. Therefore, they had to be carried by hand or under the arm. Before the Chanel 2.55 was invented, most women’s handbags only had a short handle. It is one of the most famous bags in existence, alongside the Hermès Birkin and Kelly bags. The Chanel 2.55 has been around since 1955 and is still in production today. Chanel’s main studio is still there today. Shortly after creating her first collection, Coco Chanel opened her first haute couture salon.
This collection was even featured in Vogue US. The First Couture CollectionĬoco Chanel designed her first couture collection in 1916. Additional studios followed in Deauville and Biarritz. With the financial assistance of her lover Arthur ‘Boy’ Cape, she purchased a location on the Rue Carbon in Paris, and opened a new studio there under the name “Chanel Modes”. Soon however, Coco Chanel was able to win over the upper echelons of Parisian society. The hats she sold there were simple, in contrast with the mostly opulent ladies’ hats in high society. The trained seamstress opened the studio in the 17th arrondissement in Paris. Coco ChanelĬoco Chanel’s success story began when she opened her first millinery studio. The handbags are timeless classics and can be combined wonderfully with elegant Chanel clothes or with clothing by other designers. For example, the Boy Bag and Chanel Flap Bag are well-known all over the world. One of the most popular Chanel items are the Chanel bags.
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